Skip to main content
Rule 8 DPDP Rules: When a purpose is no longer served — page loaded
DPDP Rules, 2025

Rule 8Time period for specified purpose to be deemed as no longer being served

The text of Rule 8 of the Digital Personal Data Protection Rules, 2025, as published in the Gazette of India, Extraordinary, Part II — Section 3(i).

Bare Rules

Rule 8 as published in the Gazette of India

(1) A Data Fiduciary, who is of such class and is processing personal data for such corresponding purposes as are specified in Third Schedule, shall erase such personal data, unless its retention is necessary for compliance with any law for the time being in force, or, for the corresponding time period specified in the Third Schedule, if the Data Principal neither approaches such Data Fiduciary for the performance of the specified purpose nor exercises her rights in relation to such processing.

(2) At least forty-eight hours before completion of the time period for erasure of personal data under this rule, the Data Fiduciary shall inform the Data Principal that such personal data shall be erased upon completion of such period, unless she logs into her user account or otherwise initiates contact with the Data Fiduciary for the performance of the specified purpose or exercises her rights in relation to the processing of such personal data.

(3) Without prejudice to sub-rules (1) and (2), a Data Fiduciary shall retain, in respect of any processing of personal data undertaken by it or on its behalf by a Data Processor, such personal data, associated traffic data and other logs of the processing for a minimum period of one year from the date of such processing, for the purposes as specified in the Seventh Schedule, after which the Data Fiduciary shall cause such personal data and logs to be erased, unless further retention is required for compliance with any other law for the time being in force or notified by the Government.

Illustration. Case 1: X, a Data Principal purchases an e-book on an e-book platform Y. Once delivery is completed, the specified purpose of processing is served. The platform Y must retain the order details, personal data, and logs of the processing (such as order confirmation, payment, and delivery events) for at least one year from the date of the transaction, even if X deletes her account. Case 2: X, a company engages a cloud service provider C as its Data Processor to host customer records. X as the Data Fiduciary, is required to ensure that the C also retains the data and associated logs for at least one year before erasure, unless any other applicable law requires a longer period.

Third Schedule

[See rule 8(1)]

Sl. No.Class of Data FiduciariesPurposesTime period
1Data Fiduciary who is an e-commerce entity having not less than two crore registered users in India.For all purposes, except for the following:
  1. Enabling the Data Principal to access her user account; and
  2. Enabling the Data Principal to access any virtual token that is issued by or on behalf of the Data Fiduciary, is stored on the digital facility or platform of such Data Fiduciary, and may be used to get money, goods or services.
Three years from the date on which the Data Principal last approached the Data Fiduciary for the performance of the specified purpose or exercise of her rights, or the commencement of the Digital Personal Data Protection Rules, 2025, whichever is latest.
2Data Fiduciary who is an online gaming intermediary having not less than fifty lakh registered users in India.For all purposes, except for the following:
  1. Enabling the Data Principal to access her user account; and
  2. Enabling the Data Principal to access any virtual token that is issued by or on behalf of the Data Fiduciary, is stored on the digital facility or platform of such Data Fiduciary, and may be used to get money, goods or services.
Three years from the date on which the Data Principal last approached the Data Fiduciary for the performance of the specified purpose or exercise of her rights, or the commencement of the Digital Personal Data Protection Rules, 2025, whichever is latest.
3Data Fiduciary who is a social media intermediary having not less than two crore registered users in India.For all purposes, except for the following:
  1. Enabling the Data Principal to access her user account; and
  2. Enabling the Data Principal to access any virtual token that is issued by or on behalf of the Data Fiduciary, is stored on the digital facility or platform of such Data Fiduciary, and may be used to get money, goods or services.
Three years from the date on which the Data Principal last approached the Data Fiduciary for the performance of the specified purpose or exercise of her rights, or the commencement of the Digital Personal Data Protection Rules, 2025, whichever is latest.
Note
  • “e-commerce entity” means any person who owns, operates or manages a digital facility or platform for e-commerce as defined in the Consumer Protection Act, 2019 (35 of 2019), but does not include a seller offering her goods or services for sale on a marketplace e-commerce entity as defined in the said Act;
  • “online gaming intermediary” means any intermediary who enables the users of its computer resource to access one or more online games;
  • “social media intermediary” means an intermediary as defined in clause (w) of sub-rule (1) of rule 2 of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021; and
  • “user”, in relation to — (i) an e-commerce entity, means any person who accesses or avails any computer resource of an e-commerce entity; and (ii) an online gaming intermediary or a social media intermediary, means any person who accesses or avails of any computer resource of an intermediary for the purpose of hosting, publishing, sharing, transacting, viewing, displaying, downloading or uploading information.

Source. Digital Personal Data Protection Rules, 2025 (G.S.R. 846(E), notified 13 November 2025), published in the Gazette of India, Extraordinary, Part II — Section 3(i). Reproduced verbatim. This page is a reference, not legal advice, and no advisor–client relationship arises from reading it.

Our practitioner note on what Rule 8 asks of an organisation is on the Act & Rules reader, alongside the provisions it works with.
All sections, rules and schedules

Need to know what this means for your organisation?

The authoritative text is the one published in the Gazette of India.